The State of SEO With SEJ’s Ben Steele [Podcast]

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Wish to increase your ROI and enhance your SEO strategy?

How will SEO progress in the year ahead? What are the greatest risks and difficulties?

SEJ’s Ben Steele joined me on the SEJ Program to discuss the findings of SEJ’s 2nd Yearly State of SEO Research study, which includes emerging patterns on the planet of SEO and can help companies plan for 2023 and beyond.

As long as people require to discover things, there will be SEO. That explains why this industry has actually seen a lot growth, even with the upset of the last couple of years and financial problems on the horizon.— Ben Steele, 12:34

Organic marketing or efficiency marketing types, such as SEO and affiliate marketing, have risen from staffing and financial investment point of views.— Loren Baker, 14:31

If you’re hyper-focusing on that automation element, you might be missing its real value, which is allowing you to go hands-off on a few of the important things that do not matter as much and concentrate on creating content that resonates with your audience— Ben Steele, 31:11

[00:00]– About Ben.
[06:49]– What is the second annual State of SEO?
[09:59]– Variety of respondents involved in the survey.
[10:25]– Initial findings that stuck out.
[16:09]– Places with the greatest wages for SEO.
[18:20]– Where SEO experts focused huge this year.
[22:31]– SEO metrics to track success.
[32:40]– Essential emerging factors in SEO over the next 2 years.
[41:33]– Problems in ebook planning.
[43:34]– The difference between an ebook & a white paper.

Resources discussed:

State of SEO– https://Stips.io/state-of-seo-performance/

Ebooks are an interesting beast because they have unique problems and advantages. The most significant unique issue is they require a lot of buy-ins. By that, I mean they require somebody to not only have the time to sit down and read it however to go through the procedure of discovering and deciding to download it.— Ben Steele, 37:55

People are going back to fundamentals, driven by Google’s updates over the last couple of years.— Ben Steele, 19:40

Yes, rankings are nice, but it’s better to have an ROI where people purchase or click.— Loren Baker, 28:16

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Connect with Ben Steele:

Ben Steele, Senior Editor at SEJ, is a specialist in digital material. He didn’t set out to be an SEO strategist. Still, after discovering the abilities needed for his job and combining them with some self-driven research on digital marketing, he discovered that this is where his real passion lay.

His expert theater background also assisted him establish a work principles and management skills, among other soft factors like imagination.

Ben now works on the ebooks of SEJ, where he constantly provides fresh insights and recommendations for material method. Through his work in SEO, he channels the human experience, journey, or expression into something that others can learn.

Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/Follow him on Buy Twitter Verification: https://twitter.com/BennyJamminS