In a Google Search Workplace Hours video, Googler Lizzi Sassman answered a concern about thin material, clarifying a common misperception about what thin material really is.
The word thin methods doing not have thickness or width.
So when we hear the term “thin material” it’s not uncommon to consider thin material as a web page with very little material on it.
The real definition of thin content is more along the lines of content that lacks any added worth.
Examples are a cookie cutter page that barely differs from other pages, and even a website that is copied from a retailer or producer with nothing extra added to it.
Google’s Item Evaluation Update extracts, to name a few things, thin pages including review pages that are just item summaries.
The trademark qualities of thin pages is that they do not have originality, are barely different from other pages and/or do not provide any specific included value.
Entrance pages are a kind of thin content. These are websites developed to rank for specific keywords. An example can be pages produced to rank for a keyword expression and different city names, where all the pages are virtually the very same except for the names of the cities.
Are Brief Articles Thin Material?
The individual asking the concern would like to know if dividing a long short article into much shorter posts would lead to thin material.
This is the question asked:
“Would it be thought about thin material if a post covering a prolonged topic was broken down into smaller articles and interlinked?”
Lizzi Sassman responded to:
“Well, it’s tough to know without taking a look at that content.
However word count alone is not indicative of thin content.
These are 2 perfectly genuine methods: it can be good to have a thorough short article that deeply explores a topic, and it can be equally just as good to break it up into much easier to comprehend topics.
It truly depends on the topic and the content on that page, and you know your audience best.
So I would concentrate on what’s most useful to your users and that you’re offering adequate worth on each page for whatever the topic might be.”
Splitting a Long Short Article Into Several Pages
What the individual asking the concern might have been asking is if was alright to divide one lengthy subject across multiple pages that are interlinked, which is called pagination.
With pagination, a site visitor clicks to the next page to keep reading the material.
The Googler presumed that the person asking the question was splitting a long article into much shorter short articles dedicated to the multiple topics that the prolonged article covered.
The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to validate if she was understanding the concern properly.
In any case, pagination is a great way to break up a lengthy post.
Google Search Central has a page about pagination best practices.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 12:05 minute mark