Google Ads Account Managers Shouldn’t Contact Customers Straight

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There are a growing number of reports across the web of Google Advertisements accounts managers threatening to call customers directly, regardless of not being allowed to.

According to the reports, companies who do not react to emails from Google Advertisements account managers are being consulted with threats from Google representatives to call clients straight.

In many cases, the Google Ads account managers call clients and tell them to drop their agencies.

There are two things to make clear here:

  1. Agencies are not required to speak to Google reps
  2. At no point needs to a Google Advertisements account manager call a firm’s customer

A Google Ads rep informing clients to fire their firm crosses the line.

Nevertheless, these reports are ending up being more regular.

Matt Janaway, CEO of Marketing Labs, shared his experience on LinkedIn this week:

Screenshot from:, November 2022. Janaway’s post captured the attention of Google Ads Liaison Ginny Marvin, who states the issue will be resolved”right away.” Marvin includes,”This is not in line with how we expect our team to

support our advertisers and company partners.” Screenshot from:, November 2022. Janaway isn’t alone in his experience. Throughout October, reports circulated on Reddit of Google representatives engaging in similar practices. One Reddit user published a screenshot of an email received by a Google Ads Account

Strategist, which reads: “I am writing to you one last time as a courtesy, because my truthful objective is to supply you

value and sophisticated methods with google advertisements and work with you closely, to help you save time and make your clients more successful with google advertisements, therefore I am contacting you for the last time to notify you that if I do not reach you, I will presume that you are not getting my e-mails and will contact the customers that I have been assigned directly.”Another Reddit user has almost the same story, stating they

have actually been “bothered”with daily e-mails from a Google Advertisements rep to get on a call and execute campaign changes. Once again, firms aren’t obligated to consult with Google reps or implement modifications clients aren’t requesting. Ought to you receive an email like the one above, the very best thing to do is send a complaint by means of

Google’s main kind. Be careful of these aggressive sales techniques. As long as you’re not breaking any policies, Google has no say over

how you run your customers’campaigns. Included Image: FGC/Best SMM Panel