Engagement Rate Calculator + Guide for 2023

Posted by

Engagement rates are the currency of the social networks marketing industry.

Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the variety of likes and comments provide your social networks performance viewpoint.

That’s why engagement rate is typically used as a selling point in influencer marketing media sets, or to assess a social campaign’s return on investment. But there are a couple of various methods to calculate it.

Keep checking out to learn more about social media engagement rates– and utilize our complimentary engagement rate calculator to find out how well your accounts are doing.

Benefit: Use our complimentary engagement rate calculator to learn your engagement rate 4 ways quick. Calculate it on a post-by-post basis or for a whole campaign– for any social media.

What is engagement rate?

Engagement rate is a social media marketing metric that determines the amount of interaction a piece of content (or a project, or a whole account) gets compared to reach or fans or audience size.

When it comes to social media analytics, follower growth is very important, however it doesn’t mean a lot if your audience doesn’t appreciate the content you post. You need comments, shares, likes and other actions that prove your content is resonating with individuals who see it.

What else counts as engagement? You might choose to include all or a few of these metrics when calculating your engagement rate:

  • reactions
  • likes
  • remarks
  • shares
  • saves
  • direct messages
  • mentions (tagged or untagged)
  • click-throughs
  • clicks
  • profile visits
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verification Stories)
  • e-mails
  • “Get Directions” (Buy Instagram Verification account just)
  • use of top quality hashtags

Free engagement rate calculator

Are you prepared to compute your engagement rate? Our complimentary engagement rate calculator will assist.

Use the calculator All you require to use this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to begin completing the fields.

To compute the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of several posts, input the total number of posts in No. of Posts.

6 engagement rate solutions

These are the most common formulas you’ll need to calculate engagement rates on social networks.

1. Engagement rate by reach (ERR): most typical

This formula is the most common way to compute engagement with social networks content.

ERR measures the portion of individuals who picked to communicate with your material after seeing it.

Utilize the very first formula for a single post, and the second one to compute the typical rate across multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To figure out the average, build up the all the ERRs from the posts you want to average, and divide by number of posts:

  • Average ERR = Total ERR/ Overall posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more accurate measurement than fan count since not all your followers will see all your material. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can change for a variety of factors, making it a different variable to manage. A really low reach can cause a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): best for particular posts

Technically, this formula determines engagements by fans on a particular post. To put it simply, it resembles ERR, except instead of reach it informs you the rate at which followers engage with your material.

Many social networks influencers calculate their average engagement rate by doing this.

  • ER post = Total engagements on a post/ Overall followers * 100

To calculate the average, add up all the ER posts you want to average, and divide by number of posts:

  • Typical ER by post = Total ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a better method to assess interactions based upon how many people have seen your post, this formula changes reach with followers, which is usually a more steady metric.

Simply put, if your reach fluctuates typically, utilize this technique for a more accurate step of post-by-post engagement.

Cons: As pointed out, while this might be a more steadfast method to track engagements on posts, it does not always supply the complete picture because it does not account for viral reach. And, as your follower count goes up, your rate of engagement could drop off a little.

Make sure to view this stat along with fan development analytics.

3. Engagement rate by impressions (ER impressions): best for paid material

Another base audience metric you could choose to determine engagements by is impressions. While reach measures the number of individuals see your material, impressions track how frequently that material appears on a screen.

  • ER impressions = Total engagements on a post/ Total impressions * 100
  • Typical ER impressions = Overall ER impressions/ Total posts

Pros: This formula can be helpful if you’re running paid material and require to evaluate efficiency based on impressions.

Cons: An engagement rate equation that uses the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be irregular. It might be a great concept to use this method in combination with reach.

Read more about the difference between reach and impressions.

4. Daily engagement rate (Everyday ER): finest for long-term analysis

While engagement rate by reach measures engagement versus maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis.

  • Daily ER = Overall engagements in a day/ Total fans * 100
  • Typical Daily ER = Total engagements for X days/ (X days * followers) * 100

Pros: This formula is a great way to determine how typically your fans interact with your account daily, instead of how they communicate with a specific post. As a result, it takes engagements on brand-new and old posts into formula.

This formula can likewise be tailored for particular usage cases. For instance, if your brand name only wishes to determine day-to-day remarks, you can change “overall engagements” appropriately.

Cons: There’s a fair amount of room for error with this method. For instance, the formula does not represent the reality that the exact same follower may engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can also vary for a variety of factors, including the number of posts you share. For that reason it may be rewarding to plot day-to-day engagement versus number of posts.

Development=hacked. Set up posts, talk with consumers, and track your performance in one location. Grow your service quicker with Best SMM Panel.

5. Engagement rate by views (ER views): finest for video

If video is a primary vertical for your brand name, you’ll likely wish to know how many individuals pick to engage with your videos after viewing them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Typical ER view = Total ER view/ Total posts

Pros: If among your video’s objectives is to create engagement, this can be a good way to track it.

Cons: View tallies often consist of repeat views from a single user (non-unique views). While that audience might view the video numerous times, they might not always engage numerous times.

6. Cost per engagement (best for determining influencer engagement rates)

Another beneficial equation to contribute to your social networks toolbox is expense per engagement (CPE). If you have actually picked to sponsor content and engagement is a crucial goal, you’ll would like to know just how much that investment is paying off.

  • CPE = Overall amount spent/ Total engagements

Most social networks ad platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Ensure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to calculate engagement rate automatically

If you’re tired of calculating your engagement rate manually, or you’re just not a mathematics individual (hi!), you may want to consider using a social networks management tool like Best SMM Panel. It enables you to examine your social networks engagement across socials media from a high level and get as detailed as you desire with tailored reports.

Here’s an example of what taking a look at your engagement information in Best SMM Panel looks like:

Pursue totally free for 30 days Besides showing you your general post engagement rate, you can also see what types of posts get the greatest engagement (so you can make more of those in the future), and even how many people visited your website.

In Best SMM Panel reports, it’s super simple to see the number of engagements you got over a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro suggestion: You can set up these reports to be developed automatically and remind yourself to check in as frequently as you want.

A great bonus is that with Best SMM Panel, you get to see when your audience is more than likely to engage with your posts– and schedule your content accordingly.

What is a good engagement rate? Many social media marketing experts agree that a great engagement rate is in between 1%to 5%. The more fans you have, the harder it is to accomplish. Best SMM Panel’s own social media group reported a typical Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k fans.

Now that you know how to track your brand’s social networks engagement, checked out how to enhance your engagement rate.

Usage Best SMM Panel to track and improve engagement rates throughout all your social media channels. Attempt it free today.

Get going